Cookie Policy

This Cookie Policy explains how ArcVast (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website at [www.arcvast.com] (the “Site”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. WHAT ARE COOKIES?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online store owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information and personalized experiences.

Cookies set by the website owner (in this case, ArcVast) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

2. WHY DO WE USE COOKIES?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Site.

3. TYPES OF COOKIES WE USE

A. Essential Website Cookies These cookies are strictly necessary to provide you with services available through our Site and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Site, you cannot refuse them without impacting how our Site functions.

• Examples: Shopping cart functionality (keeping items in your cart as you browse), session management, and secure checkout processing.

B. Performance and Analytics Cookies These cookies collect information that is used either in aggregate form to help us understand how our Site is being used or how effective our marketing campaigns are.

• Examples: We utilize analytics tools to track page views, bounce rates, and user navigation paths to improve our store’s layout and product offerings.

C. Functionality Cookies These cookies allow our Site to remember choices you make when you use the Site, such as remembering your login details or language preference. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit.

D. Targeting and Advertising Cookies These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

• Examples: We deploy centralized tag management systems and utilize conversion tracking pixels (including those from Google, Meta/Facebook, and Bing Ads) to measure the return on ad spend (ROAS) and deliver targeted promotions regarding our metaphysical and cultural jewelry to audiences who have previously shown interest in our products.

4. SIMILAR TRACKING TECHNOLOGIES (WEB BEACONS & PIXELS)

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Site or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Site to another, to deliver or communicate with cookies, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

5. HOW CAN I CONTROL COOKIES?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by amending your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site though your access to some functionality and areas of our Site (such as the shopping cart and checkout) may be restricted.

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information.

To opt out of targeted advertising, you can use the following links:

• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Facebook/Meta: https://www.facebook.com/settings/?tab=ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

6. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

7. CONTACT US

If you have any questions about our use of cookies or other technologies, please contact us by email at:

Email: info@arcvast.com